Magic in a poem
In one episode of the BBC's Derren Brown he got some actor to pick a BMX bicycle for his (the actor's) birthday present. Derren deliberately prepared the actor for this subconcious act by placing all the right hints and wordings into his conversation.
I find that this is exactly how good poets weave their own magic into their poems, by putting in the right wordings, rhymes, rhythms, meters and such, so that the reader gets the meaning, or at least the feel or sense of the piece.
